Kids
Toy Network to distribute Crack and Bonky in US and Canada
MUMBAI: Adness Entertainment has signed Toy Network, a division of Manley Toys, as the amusement plush licensee for its Crack and Bonky franchise. The merchandise will be introduced at amusement parks and in crane machines throughout US and Canada. |
A manufacture and distributer of amusement plush, Toy Network will launch the Crack and Bonky line throughout amusement theme parks and crane machines in retail stores and other locations starting first quarter of next year.
The new Crack and Bonky plush will be offered in different sizes for both characters. Additionally, a variety of the images the brand has in its art library will be adapted into editions of the plush appropriate to seasons, special events, sports and more.
Originating from Mexico, Crack and Bonky follows the adventures of the duo, who are friends from another dimension called Limbo.
The Latin American property first became wildly popular from its quirky downloadable animations and wallpapers for cellular phones. The current cellular content home for Crack and Bonky is esmas.com- the website of Mexico’s TV station and media giant, Televisa.
Crack and Bonky has since its inception quickly grown to penetrate a wide variety of categories including apparel, accessories, toys, school and office supplies, plush, party supplies, confectionary and others.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
