Kids
Toonz, Spectra to produce animated TV series for $7 mn
MUMBAI: Toonz Animation India has partnered with Canada-based Spectra Animation to co-produce 52 episodes of the preschool animated TV series, ‘Paddy‘s Pages‘. The episodes will run for 11 minutes each.
The budget of the project is pegged at $7 million and will be jointly financed by both the parties. “Paddy‘s Pages is a local product perfected for the world to enjoy. We aim to take the series to the masses by early 2011,” says Toonz Animation CEO P Jayakumar.
Conceived by Toonz Animation senior designer and concept artist KP Muraleedharan, the concept of Paddy‘s Pages has been further developed at Spectra Animation, which is led by Raymond Lebrun, director of the international preschool series, Toopy and Binoo.
“Paddy‘s Pages is yet another testament of our dedication to bringing quality series to preschoolers around the world,” says Spectra Animation president and executive producer André A. Bélanger.
Paddy‘s Pages, which chronicles the adventures of a 6-year-old boy who is fond of reading books, was an official selection to the Chicago International Children‘s Film Festival in 2007.
“Paddy is a typical child of today, always inquisitive and has an unbridled hunger for knowledge. It is impossible to visualize the imagination of a child when he reads a book. Paddy‘s Pages is an honest effort to portray that,” quips Muraleedharan.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
