Kids
Toonz in strategic partnership with Ireland firm
MUMBAI: Toonz Animation India has entered into a strategic partnership agreement with Ireland‘s Telegael Group wherein both the parties will combine their resources to develop, co-produce and finance a slate of animation projects for global distribution.
While Toonz is a provider of animation to US and European producers, Telegael is a live action and animation production house which operates one of Europe‘s post-production studios.
Toonz and Telegael have previously worked together on the Freefonix animation series for BBC, which emerged as a cult show in the UK and is now being distributed internationally.
“We aim to mutually leverage our competencies in our core domains
. To start off, we are looking at the production of a slate of television series with a combined worth approaching $30 million,” said Toonz Animation India CEO P Jayakumar.
Added Telegael Group CEO Paul Cummins, “The animation industry now operates on a global model. This strategic collaboration will enable Toonz and Telegael to exploit obvious synergies which exist between our two companies and enable us to produce animation content for a global audience.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
