Kids
Toonz Animation, Illusion Studios to produce ‘Gaturro’ for $6 mn
MUMBAI: Toonz Animation India and South American studio Illusion Studios will co-produce a 90-minute 3D animated feature film, Gaturro.
The project cost of the movie is pegged at $6 million. The pre production of the feature has been complete. The production will commence at the production facility in Trivandrum within two weeks. The film will be released worldwide by 2010.
Based on the Argentine comic strip, Gaturro is about the fun love story of two cats – Gaturro and Agatha.
“This is a new challenge for us. Gaturro as a comic strip is an iconic character and it would demand greater care to give life to him in a different medium. But I am confident that we will be able to rise up to the expectations of our audience,” said Toonz Animation India CEO P.Jayakumar.
“We are absolutely proud to have Toonz Animation India on board. It is an essential contribution to our international positioning, as well as to our strategy of opening up new markets for our film industry,” said Illusion Studios CEO José Luis Massa.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
