Kids
Toon Disney strengthens Jetix block with ‘Tutenstein’
MUMBAI: Emmy award-winning series built around the life and times of the talented mummy of an Egyptian boy-king, Tutenstein is the latest to hit Indian television screens on 17 October on Toon Disney‘s daily action-adventure block Jetix. |
The show combines the supernatural with adventure, comedy, mythology and history celebrating the universally popular theme of ancient Egypt. The show will air Monday to Friday at 5:30 pm and 8:30 pm. Walt Disney Television International-India director programming and production Nachiket Pantvaidya says, “The Jetix brand is synonymous with high energy entertainment set in fantastic worlds where anything is possible. It truly allows kids to ‘live the superhero life‘ through superb entertainment while adding an element of learning through exposure to Egyptian history and mythology. The launch of Tutenstein will further strengthen the programming line-up of Jetix by adding another dimension of exciting, quality content that is already quite popular with kids aged 4-9.” Tutenstein is an animated series revolving around a 10-year-old Egyptian-boy-mummy resurrected after 3000 years into a world he believes, should still worship him! He is struck by lightning and brought back to life in a modern-day museum in a large metropolitan city. A lot has changed in all the years that he has been mummified, but one thing that hasn‘t changed in all that time is the kid‘s attitude: he still thinks he‘s a pharaoh! It‘s not long before he gets a really big reality check. However, that doesn‘t stop this high-powered kid from pursuing what he wants. Armed with self-confidence, Tutenstein concocts a series of comedic schemes and adventures to reclaim his rightful place as “ruler of all that is!” With help from his new friends Cleo and talking cat Luxor, he copes with everyday life in the 21st century whilst at the same time defeating his ancient underworld enemies. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
