Kids
Toei Animation appoints TCL Germany as merchandising broker
MUMBAI: Toei Animation has appointed The Licensing Company Germany GmbH as the merchandising broker for Dragon Ball, Dragon Ball Z, and Dragon Ball GT.
According to the agreement, The Licensing Company Germany GmbH will handle Germany, Austria, German-speaking Switzerland. The Licensing Company will have all merchandising rights for the brand with the exception of toy, video game, publishing and Lamincards categories.
“The Licensing Company ranks among one of the international market’s most prolific licensing organizations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep commitment to our brands,” said Toei Animation Co International Department director Kanji Kazahaya.
With 508 episodes, the Dragon Ball phenomena follows Goku’s quest (main character in the series) to become the strongest martial artist in the universe and his search for the seven magic Dragon Balls in a saga that encompasses three parts – Dragon Ball, Dragon Ball Z and Dragon Ball GT.
Dragon Ball adapts Japanese big success comics of the same title by Akira Toriyama. Since this animated series produced in 1986, this has continued broadcast in major European countries.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
