Kids
Tiger Electronics inks deal with Cartoon Network and Nickelodeon
MUMBAI: Continuing its leadership position in the tween electronics market, Hasbro Inc.‘s Tiger Electronics has inked distribution deals with Cartoon Network and Nickelodeon to provide content for its new, portable Vugo Multimedia System. This move is consistent with the Tiger Electronics strategy to replicate the latest technology trends for adults and deliver consumer electronics designed specifically for tweens featuring a library of the must-have content that they demand. |
“Portable digital media players are all the rage right now and by partnering with Tiger Electronics Cartoon Network can offer its most popular shows to kids in a format that is perfect for them. The Vugo multi-media player allows us to put our content into the pockets of tweens everywhere. And, as a key content provider, Cartoon Network will provide a free Fosters Home for Imaginary Friends download that will be featured on the Vugo packaging,” said Cartoon Network Enterprises senior vice president John Friend. “As the number-one entertainment brand for kids and the top rated television network for tweens, we‘re excited to bring Nickelodeon‘s leading properties to the launch of Vugo. In addition to reaching Nick fans on-air, on-line, and through new technologies including mobile telephone content, Vugo offers us a new path to serve tweens, wherever they may go,” said Nickelodeon & Viacom Consumer Products senior vice president entertainment products Stephen Youngwood. Available this November, the portable Vugo Multimedia System gives tech-savvy tweens access to their favorite TV shows, music and photos all in one sleek and stylish multimedia system made just for them. Some of the hottest TV shows and premium programming will be available for purchase at www.VUGO.com. Kids can also put their own content onto the Vugo player. “We are thrilled to have alliances with both Cartoon Network and Nickelodeon, as Tiger Electronics continues to deliver the kind of exciting, must-have entertainment that our tween audience loves,” said Hasbro‘s US Toy Segment president Brian Goldner. Cartoon Network content available for download includes: Fosters Home for Imaginary Friends, Dexter‘s Laboratory, Courage the Cowardly Dog, Codename: Kids Next Door, Ed, Edd n Eddy and The Grim Adventures of Billy & Mandy. Tween favorites from Nickelodeon available for download includes: SpongeBob SquarePants, Danny Phantom, Jimmy Neutron, Unfabulous, Rocket Power and Teenage Robot. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
