Kids
The Jim Henson Company to debut Sid the Science Kid at Mipcom Jr
MUMBAI: The Jim Henson Company, creators of Muppets (the rights to which are now owned by The Walt Disney Company), will debut its newest animated pre-school property Sid the Science Kid at Mipcom Jr to be held in France in October.
The company has also finalised deal with broadcasters in North and South America. The announcement was made today by The Jim Henson Company COO and president Peter Schube.
Sid the Science Kid is a new educational animated television series using comedy to promote exploration, discovery and science readiness among preschoolers.
It is also the first show produced by The Jim Henson Company for PBS Kids that features a practical in-school science curriculum, uses music and humor to celebrate children’s natural curiosity about science in everyday life.
Sid the Science Kid recently debuted in the U.S. as part of the popular PBS Kids preschool destination, the hosted two-hour morning block and online destination at pbskids.org.
The company has signed new agreements for the series: Discovery Kids Latin America and a trio of Canadian public broadcasters, TV Ontario, SCN-Saskatchewan and British Columbia’s Knowledge.
“We have already received a tremendous response from broadcasters for Sid the Science Kid, which is a testament to the quality and originality of the series. The series has been extremely well-received in the US on PBS Kids, and we expect similar success as it rolls out internationally,” said Schube.
The series is created using the Henson Digital Puppetry Studio, a proprietary technology that allows the Company‘s world-class performers to puppeteer and voice digitally animated characters in real time creating a unique, more spontaneous and fresh result.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
