Kids
Tata Elxsi, A Squared Entertainment form JV to create kids content
MUMBAI: Tata Elxsi, part of the $70 billion Tata Group, and international children‘s entertainment company A Squared Entertainment (A2) have signed a Memorandum of Understanding (MoU) to form a joint venture.
The JV will create, develop and distribute original brands, including animated entertainment and digital gaming.
“This venture will combine the best of creative and marketing skills from Hollywood and the animation production experience and scale of Visual Computing Labs of Tata Elxsi to create meaningful and purposeful content of which we can all be proud of,” said Tata Elxsi MD and CEO Madhukar Dev.
Tata Elxsi‘s Visual Computing Lab (VCL) has been associated with animation and VFX projects for motion pictures, television programmes and TV commercials. It leverages a large talent pool including creative personnel and multi-site production capabilities through studios in India and Los Angeles.
Tata Elxsi also brings game development experience across multiple platforms.
“Combining A2‘s creative development, brand management and multi-media distribution expertise with Tata Elxsi‘s exceptional animation capabilities and technological innovation gives us a tremendous advantage in today‘s competitive children‘s marketplace,” said A Squared co-president Andy Heyward. “Not to mention the powerful stable of brands that is already in development with personalities ranging from Warren Buffett to Martha Stewart, Gisele Bundchen and Stan Lee. This is just the start.”
A2 is a brand entertainment company that creates, develops, produces, programmes, markets, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.
Headquartered in Los Angeles, A2 Entertainment was created by co-presidents Andy Heyward and Amy Moynihan Heyward in 2009. It was created with a mission to develop meaningful entertainment in various formats and recreate the way brands are managed and brought to market in the multimedia, multi-tasking world.
A2 Entertainment is know for producing Secret Millionaire‘s Club with billionaire Warren Buffett and Gisele & the Green Team with Bundchen.
Upcoming series include Martha & Friends, a new animated series featuring a 10-year old Martha Stewart, and Stan Lee Comics, a new label of superheroes created with Stan Lee.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
