Kids
Taffy Entertainment acquires distribution rights to DQE’s ‘ToddWorld’
MUMBAI: Hyderabad-based animation, gaming and entertainment company DQ Entertainment (DQE) has sold the distribution rights of the first season of its animated kids’ series ToddWorld to Taffy Entertainment.
The deal gives Taffy Entertainment the cable, satellite and other television
Based on the best-selling books by Todd Parr, ToddWorld is co-produced by DQE in India, Mike Young Productions and Discovery Kids in the US, and Telegael of Ireland. The TV series was created by Todd Parr, in collaboration with writer Gerry Renert, president of SupperTime Entertainment.
Commenting on the announcement, DQE chairman and CEO Tapaas Chakravarti said, “The success of the series has been a credit to all parties involved and we look forward to announcing further distribution deals on the second season as well, which will allow this production to reach global audience.”
The first season of the series was broadcast across 20 countries including Canada, Australia, UK, India, France, Germany and Korea. The series was nominated four years (2004, 2005, 2006, and 2007) for Daytime Emmy Award, and won the Parent’s Choice Award in 2005, 2006 and 2007.
“ToddWorld is one of those programs that appeals to children of all ages, all cultures and backgrounds. We’re confident the series will be a huge hit in these territories,” said Taffy Entertainment president distribution Lionel Marty.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
