Kids
Sunfeast uses child advocates to ‘Save the Environment’; SRK hops onto campaign
MUMBAI: ITC Foods has announced a nationwide campaign titled ‘Sunfeast Hara Banao‘. In its third year, this campaign aims at educating children about the growing environmental adversities and their contribution in “Saving the Environment”. This year Shah Rukh Khan has also been roped in.
The environmental campaign, which will run across schools in the cities will organize a signature drive – “Sow a Seed Today Campaign”, where in students collect signatures from people who pledge to do their bit for saving the environment by recycling and sowing a seed as part of the first phase.
The second phase of the month long campaign will host the ‘Sunfeast Hara Banao Week‘ which consists of a series of Environment Fairs across five cities. The Environment Fair will kick off with a sapling plantation and a march in each city. The march is aimed at reaching out to the people in the city to play their part in “Saving the Environment”. The Environment Fair will showcase projects by the students of various schools, and also organize various inter school environment based competitions, informs an official release.
The scope of this initiative has increased over the last three years while this year the campaign has registered over 3,00,000 students from more than 400 schools spread across five cities in the country.
ITC Limited – Foods Business divisional Chief Executive Ravi Naware said, “Sunfeast believes that children are the best harbingers of change and improvement. We believe that our initiative with school children is a necessary process of reflection for them as well as us. Initiatives such as the ‘Sunfeast Hara Banao Campaign‘is oriented towards our governing philosophy of responsibility towards the environment. Several schools will also be awarded for their commitment toward showcasing critical environmental issues and spreading awareness on the subject.”
Sunfeast claims to be an environment friendly brand that has identified children as the prime drivers to advocate the cause of environmental issues and become the drivers for environmental advocacy.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
