Kids
Sunfeast and Hungama TV join hands for ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’
MUMBAI: Sunfeast and Hungama TV have announced ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006‘. This contest will give children across the country a chance to be the ball boy/girl in a match played on center court during the Sunfeast Open tournament to kick off in Kolkata from 18 – 24 September 2006. To participate in the contest kids will have to answer a What‘s more, these five kids will also be featured on Ten Sports and Hungama TV, in addition to receiving special training for this role at the Jaidip Mukerjea Tennis Academy promoted by former India tennis ace and Tournament director for Sunfeast Open, Jaidip Mukerjea.
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Contestants can enter the contest by sending their answers either by SMS to 6767888 or email to sunfeastopen@itc.in. Besides providing the kids with an opportunity to rub shoulders with International Tennis Stars, it is also an attempt to promote the game in India. ITC Foods Ltd. divisional chief executive Ravi Naware said, “Sunfeast‘s association with sports was to foster love for the game and groom generation next for keener participation in sporting activities. It is our constant endeavor to connect with our audiences by providing constant interface between the tournament and the audiences in order to form a strong connect and create a sense of ownership for the tournament among viewers.” Further commenting on the association Hungama TV COO Zarina Mehta said, “Hungama TV always believes in empowering, engaging and entertaining kids through various touch points, both on-air and off-air. This unique initiative with Sunfeast is an opportunity to provide a wholesome experience of both our brands by giving our consumers an access to their role models and enabling them to get a step closer to their aspirations. Touted as South Asia‘s biggest sporting spectacle, the Sunfeast Open 2006 is Tier III WTA (Women Tennis Association) event with prize money of US$ 170,000. It will be played at Netaji Indoor Stadium in Kolkata from 18 to 24 September 2006. The tournament is being brought to Kolkata by Globosport, the sports management company owned by Mahesh Bhupathi, under the auspices of the Government of West Bengal. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
