Kids
Sun TV to launch kids channels in Telugu, Kannada & Malayalam
MUMBAI: After its success in winning over kids in the south with its Tamil language channel Chutti TV, Sun TV is now gearing up to launch kids channels in Telugu, Kannada and Malayalam.
The Telugu channel will be called Khushi TV, while the Kannada channel will be called Chotu TV. The Malayalam channel has been named Kochu TV.
Speaking about the channels, Chutti TV channel head Kavitha Jubin says, “In two month‘s time, all these channels will be on air.”
With local as well as international content, all the three channels will target 2-14 year olds.
Elaborating on the content, Jubin says, “Our programming will range from comedy, action, education, reality shows and entertainment. Apart from the dubbed content, we also have adaptations of popular programmes.”
On being queried about any competition from Disney‘s Jetix, which is also running in Tamil and Telugu, Jubin said, “Our content is different from Jetix. They have more of action-based shows whereas we have shows across different categories.”
Chutti TV, the first Kids‘ channel from Sun‘s stable, was launched on 29 April 2007.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
