Kids
Storytime Live! theatrical tour across the US in Feb next
MUMBAI: US kids broadcaster Nickelodeon and Broadway Across America will bring Storytime Live! in February next year.
This will be the first live family theatrical tour featuring characters from four shows – Dora the Explorer, The Backyardigans, Wonder Pets! and Ni Hao, Kai-lan.
The tour will visit more than 70 US cities from 16 February next year and will then travel to Chicago, Pittsburgh and Radio City Music Hall in New York City, among other destinations.
Says Nickelodeon recreation senior VP, resorts and theatricals Stuart Rosenstein, “Nickelodeon‘s latest live theatrical endeavour for families comes from some of kids‘ favourite stories and adds a unique Nickelodeon twist.
“With Storytime Live!, we‘re giving kids the opportunity to sing and dance with all of their favourite characters in one unique production.”
Storytime Live! aims to celebrate the magic of storytelling through four brand-new adventures. With Nick Jr‘s Moose and Zee as hosts, Storytime Live! will take kids and their families on musical adventures whether by leaping into Fairytale Land with Dora and Sleeping Boots, journeying through Filthingham with The Backyardigans, hopping into Wonderland with the Wonder Pets! or jumping on clouds with Kai-lan and the Monkey King.
Broadway Across America CEO John Gore avers, “After bringing several Nickelodeon shows to the live stage, Storytime Live! is a first for our partnership with the network. Having the opportunity to produce a live theatrical tour with new and familiar characters from four popular Nickelodeon shows is truly exciting.”
Nickelodeon has produced several theatrical and touring shows for kids and their families which have drawn more than 2.5 million attendees in 12 years.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
