Kids
Starz Media invests in digital comic platform Graphic.ly
MUMBAI: Starz Media is one of the contributors of the more than $1 million funding secured by Graphic.ly, a digital comic book publisher and community platform.
Further investors for this round of funding, which was lead by DFJ Mercury, included Northstar Equity Investors and GC&H Investments. Individual investment contributions were received from David Cohen, Chris Sacca, Jake Nickell, Paige Craig and Dave McClure.
The funds will be used by Graphic.ly to expand development and marketing efforts and begin work on content partnerships.
Said Starz Media senior VP of digital media business development and strategy Marc DeBevoise, “In our business, we have seen digital media transform the way consumers learn about, interact with and ultimately view television and movie content. We see this transformation as a key opportunity in various forms of content. We are excited about the investment in Graphic.ly and its approach to bringing this kind of change to the comics and publishing world.”
Averred Graphic.ly chief scientist and co-founder Kevin Mann, “While we are excited to bring publishers such as Marvel to the iPhone, we are more excited about allowing readers to engage and access their libraries and exclusive content wherever and whenever they desire.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
