Kids
SPTI in distribution deal with Zac Toons
MUMBAI: Sony Pictures Television International (SPTI) has signed an exclusive distribution deal with ZAC Toons, an animation studio producing premium entertainment properties for mobile, online and TV. Under the agreement, SPTI will distribute five of ZAC Toons‘ cartoon properties to Hong Kong, Taiwan, Malaysia, Thailand, Singapore and India.
The UK-based animation studio Zac Toons produces creative content featuring original and irreverent characters and cartoons. Its mobile content is currently available across 25 mobile operators in 15 countries, reaching over 400 million consumers monthly. ZAC Toons‘ properties are also distributed online via Revver, You Tube and TV broadcasters.
The five cartoon characters that SPTI will be distributing include Mr. Patel, an exaggerated and twisted Bollywood extravaganza; Bitter Barney, a thwarted and distraught vertically challenged egg who finds it hard not to be charming; Dangerous D, a prankish girl and her victim Nigel; superheroes The Unremarkables and the mischievous character Cheeky Devil. Made-for-mobile content such as video greetings, screensavers, animated wallpapers, voicetones and video episodes featuring these characters will be offered to mobile users in Asia.
SPTI Asia director, mobile entertainment Rosemary Tan says, “Zac Toons have achieved much success with their original multiplatform entertainment properties, and we are thrilled to be distributing their refreshing and comical content across Asia. As we continue to grow our mobile entertainment business, deals such as this will enhance our leading position in the industry and strengthen our portfolio, and we hope to carry on with bringing quality mobile content to users in Asia.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
