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SPNI announces major leadership reshuffle for growth phase
Rohit Sinha expands to oversee Pay Movies & Infotainment, Anubhav Gogla and Mrityunjay Singh gain broader clusters on 24 February 2026.
MUMBAI: SPNI just reshuffled the deck and the new hands look ready to play a stronger game in India’s crowded TV race. Sony Pictures Networks India (SPNI) has rolled out a sweeping leadership realignment to sharpen focus on evolving business models and unlock fresh growth opportunities. The changes, announced on 24 February 2026, aim to build a more agile organisation while giving seasoned leaders expanded mandates across clusters.
Key moves include:
Rohit Sinha, already driving the Sports Cluster, Channel YAY! and Agency Relationships, now adds Pay Movies & Infotainment to his portfolio. He continues reporting directly to head of linear ad sales Akshay Agrawal as Cluster Head – Sports, Kids, Pay Movies & Infotainment and Agency Relationships.
Vijay Chabbria takes national responsibility for Pay Movies & Infotainment as National Head, reporting to Rohit Sinha. Shashank Krishnan (West), Sanchit Kapur (North) and Amit Kumar Prasad (South, plus Channel YAY!) now report to Chabbria.
Anubhav Gogla scales up to Cluster Head – SET & SAB (North, South & East) & Aath and Government Business, overseeing those branches and Channel Aath while reporting to head of linear ad sales Akshay Agrawal.
Mrityunjay Singh broadens his West Hindi GEC leadership to include Channel Marathi, Upcountry and Travel & Tourism as Cluster Head – SET & SAB (West) & Marathi, also reporting to head of linear ad sales Akshay Agrawal.
Vivek Mathur remains National Head – FTA, with Karishma Chabria (West), Nakul Anand (North) and Sanjeeva Kulkarni (South) reporting to him as Regional Heads.
Other senior leaders Arpit Shah (Strategic Planning & Insights and Brand Solutions), Geeta Prakash Rao (Operations & Receivables Management), Ruchi Vidhani (South Hindi GEC), Swati Gosain and Anant Nigam (North Hindi GEC), and the East team retain their portfolios with existing reporting lines.
The rejig comes as SPNI navigates rapid shifts in viewership habits, OTT competition, and regional content demands. By giving proven performers wider remits, the network is betting on internal talent to steer through the next growth curve because when the channels are realigning, sometimes the best way forward is to hand the playbook to those who’ve already mastered the game.
ITV News
Deepak Bhojwani exits SonyLIV
Advertising executive closes chapter after working on marquee properties from UEFA Champions League to Kaun Banega Crorepati
MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.
Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.
The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.
During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.
Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.
Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.
The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.
