Kids
Six kids’ productions shotrtlisted by BBC Worldwide Channels, Australasia
MUMBAI: BBC Worldwide Channels Australasia has shortlisted six local children‘s productions for its inaugural CBeebies Production Initiative, in association with CBeebies in the UK. Finalists are invited to a formal pitch session in Sydney on 8 July.
BBC Worldwide Channels Australasia invited applicants to pitch an upbeat, humourous television series that bridges the gap between four and six year olds for its pre-school channel, CBeebies, a locally managed subscription version of the UK‘s most successful free-to air digital pre-school channel. The shortlist was selected from over 100 entries. The finalists are Dayne Dreamable from Steam, Go Johnny Go from Beyond Productions, Lester C Leggs from Jumpfront P/L & Animazing Productions P/L, Penelope K (by the way) by Blink Films, The Giggle Club from Buster Dandy Productions and The Greatest Show on Earth from Beyond Productions/The Content Agency.
The successful producer will receive funding of up to $250,000 per programming hour from BBC Worldwide Channels Australasia.
The commissioned production will premiere on CBeebies in Australia and the UK and on CBeebies‘ other channels around the world (India, Singapore, Hong Kong, Indonesia, Poland, Africa, Latin America and the US Hispanic market).
CBeebies controller Michael Carrington says, “We were inundated with submissions and each one exhibited quality and enthusiasm and a thoroughness in addressing the brief.
“This was a great advantage in helping me grasp the core concept of each proposition – but it didn‘t make choosing the shortlist any easier! I‘m excited about the formal pitch session and the opportunity to delve further into each proposal”.
Unsuccessful applicants are invited to attend a presentation and a Q&A session on 7 July to provide feedback and insights into how to improve their chances of a successful commission with CBeebies in the future.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
