Kids
Significant rise in kids, teens media use: study
MUMBAI: Children between 8 to 18 years in the US devote an average of 7 hours and 38 minutes in using entertainment media in a typical day, reports The Kaiser Family Foundation study. This accounts up to more than 53 hours per week.
This demography‘s ability to multitask the Generation M2: Media in the lives of 8 to18 year olds, means they can pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7 hours and 38 months.
The widespread use of cell phones and iPods among this demo is driving the gains in consumption use, the report reveals.
66 per cent of the children between 8 to18 years own cell phones, up from 39 per cent in 2004 while 76 per cent have iPods or other MP3s, up from 18 per cent.
The study also found that only about 28 per cent of young people say that they have rules about how much time they can spend watching TV. But when parents do set limits, children spend less time with media-those with any media rules consume nearly 3 hours less media per day than those with no rules.
In addition, 64 per cent of young people say that the TV is usually on during meals, and 45 per cent say the TV is left on “most of the time” in their home, even if no one is watching. Plus, 71 per cent have a TV in their bedroom, while 50 percent have a console video game player in their room.
Another key finding of the Kaiser study is that the amount of time spent watching regularly-scheduled TV declined by 25 minutes a day from 2004 to 2009. However, because of the internet, cell phones and iPods, total TV consumption rose from 3:51 to 4:29 per day, including 24 of online viewing, 16 on iPods and other MP3 players and 15 on cell phones.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
