Kids
‘Sid the Science Kid’ chooses broadcast partners to expand reach
MUMBAI: The Jim Henson Company has finalised a new slate of broadcast deals for its animated pre-school property Sid the Science Kid in a bid to expand the series‘ reach worldwide. To broaden reach in Europe, the company has partnered with French educational public broadcaster France 5 and Portugal public broadcaster RTP while in Spain, it has joined hands with Selecta Vision. Selecta Vision will handle all broadcast sales and licensing and merchandising activities for the series in this territory. |
In the Middle East, the series has been licensed to pan regional broadcaster Al Jazeera, and it has gone to Noga Communications in Israel. Similarly, the series has been licensed to Exim Licensing in Mexico to handle all broadcast sales and licensing and merchandising activity in the territory. The series has also been licensed to the American Forces Network for broadcasting outside the US. Sid the Science Kid, is The Jim Henson Company‘s first series for PBS (pre-school property) kids that features a practical in-school science curriculum and uses music and humor to celebrate children‘s natural curiosity about science in everyday life. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
