Kids
Sesame Workshop expands opportunities for kids to play with ‘Sesame Street’ friends
MUMBAI: Preschoolers will soon have more opportunities to play with Bert, Ernie, Grover and Elmo. Play With Me Sesame’s worldwide success has led Sesame Workshop to greenlight production of 26 new episodes of the interactive series. In addition, the series is one of the shows included in Sesame program blocks debuting in Poland, Hungary and Croatia. |
Play With Me Sesame encourages children to get up and play games such as Ernie Says (a la Simon Says) and Move and Groove with Grover along with their favorite muppets from Sesame Street. Broadcast in over 50 countries, the series is currently seen on such networks as Disney UK, Disney Asia, ABC Australia, YTV/Treehouse Canada, Cartoon Network India and Rai Sat Italy. The 104 30-minute episodes include a mix of new and classic Sesame Street segments that focus on fundamental concepts critical to reading, math and science, and encourage creativity and individual expression. Play With Me Sesame is one of the programs featured in new Sesame programming blocks in Poland, Hungary and Croatia. On Poland’s Minimini, the recently launched Sesame Nook includes Elmo’s World, Play With Me Sesame, Global Grover and Sesame English. In December, broadcaster Minimax will begin airing a Sesame block with Play With Me Sesame, Elmo’s World and Global Grover, in Hungary, Romania Slovakia and the Czech Republic. The three series will also be seen in Croatia, Bosnia, Herzegovina, Slovena, Serbia and Montenegro, starting in early 2007, in a block on broadcaster Magma. “The expansion of the Sesame brand through wonderfully interactive shows like Play With Me Sesame and Elmo’s World give children around the globe new ways to experience fun and learning in the way Sesame does it best. We are excited to bring more games to children with the addition of new episodes of Play With Me Sesame and thrilled that children throughout Eastern Europe will have the chance to interact with friends like Grover and Elmo,” said Worldwide Television Distribution vice president Jennifer Monier-Williams. Play With Me Sesame is produced by Games Productions Inc. in association with Noggin and Sesame Workshop. The series will be available to international buyers and co-producers at the Mipcom market at Cannes in October. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
