Kids
Sesame Street now to beam in Nigeria
MUMBAI: Sesame Workshop is in the process of developing a new version of the long-running children‘s series Sesame Street to bring messages about staying in school, girl‘s empowerment and HIV/AIDS to Nigeria.
Sesame Street Nigeria (working title) has been made possible through a five-year grant from the American people through the United States Agency for International Development (USAID) to create 78 30-minute episodes for the series and supporting outreach materials, as well as conduct research to evaluate the programme‘s impact.
The first season, We Can, will focus on empowering children to aspire to be anything they want and encouraging them to stay in school. The episodes will portray community participation in the learning process and infusing time for play, fun and creativity in kids‘ lives.
Season two, We Do It Right, will highlight honesty and integrity, courtesy and coping with mistakes. Episodes will incorporate themes of mutual respect and understanding and gender parity.
We Live Here, the third season, will focus on community activities that reflect the importance of culture and caring for the environment. There will also be a continued emphasis on respect and understanding.
Sesame Street Nigeria is an extension of The Adventures of Kami and Big Bird pilot outreach project that launched in Nigeria earlier this year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
