People
Saurav Maheshwari joins NDTV as CTV revenue head (N & E)
Digital sales leader to drive growth of NDTV’s connected TV business
NOIDA: NDTV has appointed Saurav Maheshwari as revenue head – CTV sales (North & East), strengthening its focus on the rapidly expanding connected TV segment.
Maheshwari joins the network after serving as sr. general manager – digital business lead at Republic World, where he spearheaded digital revenue strategy and led cross-functional teams across monetisation, ad operations and digital marketing initiatives.
In his new role at NDTV, he will be responsible for driving growth and expansion of the broadcaster’s connected TV business across North and East India. His mandate includes building strategic partnerships, accelerating revenue growth, strengthening client relationships and delivering innovative advertising solutions aligned with the evolving digital media landscape.
Sharing the news, Maheshwari described the move as an exciting new chapter in his professional journey, adding that he looks forward to creating value with the team and contributing to the development of the connected TV ecosystem. He also expressed gratitude to NDTV’s leadership for their trust and support.
Prior to Republic World, he held leadership positions including assistant general manager – business lead and regional head – north & east at Hungama Digital Media, group head – brand alliances at Shemaroo Entertainment, and sr. manager – digital sales & marketing at CNN-News18. His earlier experience spans roles at BW Businessworld, 4moles.com and Network18 Media & Investments.
With over 15 years in digital ad sales, branded content and business development, Maheshwari now steps into a role that places him at the intersection of television and digital, as NDTV sharpens its CTV revenue play in key regional markets.
People
BBC appoints Matt Brittin as 18th Director-General
Former Google EMEA president to lead broadcaster from May amid global change
LONDON: The BBC has named Matt Brittin as its 18th Director-General, placing a seasoned technology and media leader at the helm of one of the world’s most influential public broadcasters. He will formally assume the role on 18 May.
Brittin steps into the position after a brief “gap year”, as he described it, returning to the spotlight with a job that, in his own words, was “probably not one either you or I were expecting”. The appointment signals a strategic tilt towards digital expertise at a time when traditional broadcasting continues to evolve at pace.
The new Director-General brings more than 18 years of experience from Google, where he held several senior roles, including President for Europe, the Middle East and Africa. During his tenure, he played a central role in expanding the company’s footprint across Europe and shaping its regional strategy.
More recently, Brittin served as Senior Independent Director at The Guardian, adding boardroom insight from one of Britain’s leading news organisations. His career also spans roles at McKinsey, Trinity Mirror and Sainsbury’s, giving him a broad perspective across media, retail and strategy.
The Director-General position carries dual responsibility as chief executive officer and editor-in-chief, overseeing the BBC’s creative, editorial and operational direction both in the UK and globally. It is a role that demands not just leadership, but a steady editorial compass in an increasingly complex media landscape.
“Now, more than ever, we need a thriving BBC that works for everyone in a complex, uncertain and fast changing world,” Brittin said. He added that the broadcaster remains “an extraordinary, uniquely British asset” with a legacy of innovation in storytelling and technology.
His appointment comes at a moment when public service broadcasters are under pressure to balance tradition with transformation, navigating shifting audience habits, digital disruption and funding debates. Brittin’s blend of Silicon Valley scale and British media sensibility may prove timely.
With “big challenges and big opportunities” ahead, Brittin appears ready to get started. The real test begins in May, when he moves from anticipation to action at Broadcasting House.
