Kids
Sahara One strengthens kid‘s band; ties up with Spacetoon Media Group
MUMBAI: Sahara One has tied up with Middle East’s kids’ entertainment brand – Spacetoon Media Group and will be sourcing animation and live action content. This move will help Sahara One strengthen its kids‘ band. |
Sahara One will telecast an hour of popular animation and live action series targeted at kids between the age group of 4-14 years, sourced from SpaceToon Media Group’s library throughout the week. This band will be called SpaceToon Hour and will be on air from mid December 2005. This deal also marks the entry of Space Toon Media Group in India with properties like Crush Gear, Me & My Brother and Captain Tsubasa. Sahara One CEO Shantonu Aditya said, “We are thrilled to have signed this deal with Spacetoons Group. The addition of Spacetoons content to our programming offering is extraordinary not only because of the obvious expansion of our kids content array, but also because we truly believe their portfolio has a host of programming gems.” Additionally Spacetoon Group along with Sahara One Television will jointly promote and market the Sahara One SpaceToon Hour in India through on-air and ground level promotions across the country. Spacetoon International CEO – India Rajiv Sangari said, “Sahara One is one of the fastest growing entertainment house in India today and we are the largest players in the kids space in the Middle East. This deal marks the coming together of two big media powerhouses to create a unique offering for the Indian kids, which today rule the charts for everything and anything. Additionally India is a very critical market for us and India will see a lot coming from Spacetoon group, soon.” “Spacetoon kids content strength will further strengthen the kids programming offering on Sahara One Television, which is of paramount importance to our overall programming strategy particularly in India where one third of the country’s population is under 15 years of age,” said Sahara One Television COO Purnendu Bose. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
