Kids
Reliance Comm, CN launch comics on mobile
MUMBAI: Reliance Communications has partnered with Cartoon Network to launch Cartoon Network comics on mobile.
With this service, Reliance users can now browse through comics of Cartoon Network‘s globally popular and iconic toon stars on their mobiles. The service is available to all Reliance GSM customers nationally.
As part of the process, Nazara Technologies, a mobile content provider, will help subscribers access these comics and cartoons exclusively on their mobiles.
By subscribing to the service, users can read Cartoon Network‘s Ben 10, Johnny Bravo, Dexter‘s Laboratory and the Powerpuff Girls at a subscription price of Re 1 per day. Additionally, users can also read the popular Archie‘s series on their mobiles at a subscription price of Re 1 per day. By opting for this service, users will receive one comic strip from each of the titles mentioned everyday.
The subscription option is valid for a month. A comic book will be divided into a number of pages and each page will be divided into two screens, the visual and its text.
Says Reliance Communications head – VAS Krishna Durbha, “This unique offering caters to the constantly changing needs of our subscribers and ensures that they don‘t miss out on entertainment when they are on the move.”
Adds Turner International India VP and deputy GM – distribution & business operations South Asia, “As the leader of kids TV space, Cartoon Network has consistently offered quality entertainment on the go to ensure an instant and enriching experience beyond the television screen.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
