Kids
Reebok targets kids with Reebok Juniors – Made to Play
MUMBAI: Sports footwear brand Reebok has launched its communication Made to Play which is targetted towards kids between 4-14 years of age.
With this promotion, Reebok aims at marking its entry into the growing kids market by setting up exclusive Reebok Juniors stores. The company has already set up seven such stores in Delhi, Mumbai, Bangalore, Hyderabad and Calcutta.
Reebok says that kids are a true epitome of its brand values of being real, innovative, authentic, courageous, and innovation. They are free spirits and have a fearless attitude which inspires the brand.
With this promotion Reebok introduces its sports gear for the young champs which includes an entire apparel and footwear collection for both girls and boys.
Sports equipments also form a part of the overall offering The apparel boasts of strong collections like Sweets, Pulse, Dance style for girls and Voltron, Metro mobility, Edge for boys. It would also introduce an entire new footwear line which caters to various sports like Football, Cricket, Basketball etc.
Reebok India executive director marketing and product Shamim Sajid said, “Reebok’s Made To Play is a promotion which highlights a kids constant desire for action. We are all aware that kids have sports on their mind most of the time, aspiring to be a leading sport star. Thus, Reebok aims to support such kids in bringing them closer to their dreams.
“Through this initiative we take a step ahead by introducing an entire sports gear range of both apparel and footwear for these young champs.”
As an introductory offer, Reebok would offer a return gift of Rs 500 on purchase of Reebok merchandise worth Rs 1000. This promotion spans major metros across the country.
The promotion will include a mix of conventional media – print and OOH. The promotion aims to make Reebok the brand for kids. With increased online usage in the country and a rising engagement of consumers with internet, Reebok is tapping into this medium through various innovations, engaging the consumer further and initiating a strong hold in the digital space.
Reebok has organised online contests on the theme for Made To Play on gaming sites like Zapak. It has also tapped mediums like LCD screens in food joints and malls in order to reach out to a maximum number of kids.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
