Kids
Ramana to head affiliate relations at Walt Disney India & South Asia
MUMBAI: Walt Disney Television International (India) has elevated Venkat Ramana as head of affiliate relations for India and South Asia.The announcement was made by Walt Disney Television India SVP and MD Antoine Villeneuve.
Ramana will report to Villeneuve and work closely with Disney ABC International Television (Asia Pacific) SVP and MD Rob Gilby at the regional level in Hong Kong.
In his new role Ramana, would oversee affiliate relations across India including analog cable, and extending to devising and implementing a strategy for digital networks. He will be instrumental in managing the distribution relationship, trade marketing on the affiliate side as well as looking after the interest of Disney channels in the South-Asia markets including Bangladesh, Nepal, Sri Lanka, Pakistan.
He will drive the future distribution strategy for the channels, languaging strategy and exploring expansion opportunities in newer markets.
Commenting on the appointment, Villeneuve said “Venkat Ramana has been a key member of our business since the launch phase and brings with him a strong understanding of the Disney brand. We are confident that in his new leadership role, Venkat will propel our business efforts in this emerging marketplace.”
Venkat joined Disney in December 2004 in Bangalore. After successfully launching and establishing Disney channels in the competitive southern region, he moved to Disney‘s Mumbai office in early 2007 to spearhead the affiliate initiatives at a national level. Prior to his association with Disney, Ramana held key responsibilities for the southern markets networks development for MTV and before that at Zee TV.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
