Kids
Radio Mirchi gets ‘kiddie’ fever
MUMBAI: Commemorating Pt. Jawaharlal Nehru‘s birthday and a day that has come to be popularly called ‘Children‘s Day‘, Radio Mirchi 98.3 FM has lined special programming for Delhi and Mumbai dedicated to Indian kids.
In Delhi, Radio Mirchi will kick off a contest where kids opinions on “the one thing they would want to change in their parents” could win them prizes and an opportunity to be on-air with the station‘s RJs. From among the callers that day, the five best responses will be selected.
In a Children‘s Day capsule titled Baccha Party, celebrity parents will share their experiences on parenthood. While on the evening show Bumper-to-Bumper Radio Mirchi will invite underprivileged kids to the studio and give them an opportunity to share their dreams and aspirations of the city. The kids will also get an opportunity to display their talent through singing, mimickery and games with RJ Naved.
In Total Filmi RJ Anmol will rope in celebrities who started their career as child artists and get them to narrate their experiences, states an official release.
Similarly, Mumbai also has something special lined up for their ‘little listners‘. Hello Mumbai and Bumper-to-Bumper will be co-hosted by child achievers, including Mumbai finalist from the talent hunt Lil Champs Sameer Mohammed and participants Aman Mallik, Abrokanti and Adil. The children will share their views on issues concerning Mumbai city while interacting with other children from the city.
The radio station has also tied up with the NGO – Smile, whereby kids from this organisation will be invited to Radio Mirchi to celebrate Children‘s Day. These children will also get an opportunity to be on air with the Lil Champ participants.
All the kids will get to point out a child‘s view on various subjects that affect Mumbai city such as security, the education system and traffic, in addition to their their personal thoughts and dreams.
The Mirchi studios in Mumbai will also be kept open between 10 am to 6 pm inviting kids to come in and share their views.
In preparation for the Children‘s Day celebrations, the station in Delhi will also host Hello Delhi on 13 November where the cities socialites, fashion designers and politicians will share their most memorable moments of their childhood. Also, RJ Anu and Dr. Chug will provide parents an understanding into child psychology and grooming tips for children on a show called Khubsoorat.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
