Kids
Pogo unveils programming for January
MUMBAI: Kids channel Pogo has unveiled its line-up for January.
The channel will showcase two game shows – Hole in the Wall and Takeshi‘s Castle – in a special programming block ‘Kabhi Crash, Kabhi Splash‘ every Friday at 12:30 pm.
Pogo will begin Friday mornings at 8 with Oswald Marathon, which is about an eight-legged blue octopus Oswald.
Additionally, the channel will screen shows like Chhota Bheem, Hagemaru, Mr. Bean the Animated Series & Mr. Bean, throughout the day on 26 January to celebrate Republic Day.
Turner International vice president and deputy general manager – entertainment networks, South Asia, India Monica Tata said, “Pogo was the first kids‘ channel to launch original productions in India in 2004 and this year our bouquet has much more for our avid viewers. Pogo is expanding its suite of offerings by launching new season of Hole in the Wall and M.A.D. getting even better with its Big Picture Special. This line up of kids‘ favourite shows is sure to add more excitement and be a great beginning to their new year.”
The channel will also feature films like Shrek, Batman Begins and Scooby Doo. While Shrek and Batman Begins will be aired on 17 January and 24 January, Scooby Doo will be aired on 31 January.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
