Kids
Pogo to launch Singhasan Battisi on 1 August
MUMBAI: Following the launch of Kumbh Karan on Pogo, the channel is now set to premiere its latest desi toon, Singhasan Battisi, on 1 August at 10.30 am.
Acquired from Shethia Audio Video, Singhasan Battisi brings alive the age old, legendary tales of King Vikramaditya and his royal throne, which is ornamented with 32 figurines, gifted to him by Lord Indra.
Said Turner International India South Asia director programming Krishna Desai, “As the new age story tellers, we‘re introducing kids to India‘s rich story telling heritage, in a format that they enjoy the most – animation. Fulfilling this vision, Pogo is happy to premiere the animated series Singhasan Battisi, based on the escapades of the mighty King Vikramaditya.”
The 32 figurines in the enchanted throne of King Vikramaditya are the key narrators of this series. As the sole witnesses to the might and greatness of King Vikramaditya, the 32 figurines come alive to narrate his various adventures in Singhasan Battisi. The stories are filled with fascinating events that not only entertain but also teach an important lesson about life. Each half-hour episode covers the tales of three figurines and in all showcases more than 50 animated characters of the long-gone era.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
