Kids
Pogo to launch Hole in the Wall on 28 July
MUMBAI: kids entertainment channel Pogo is launching its eighth original production – Hole in the Wall. The game show will hit the screens on 28 July and will air every Monday to Friday at 6 pm.
Hosted by Cyrus Sahukar, the game show claims to engage the audience with the challenging fumbles and stumbles of the participants.
The show format is licensed from FremantleMedia and is produced by Wizcraft Television for Pogo in India.
“Pogo is India’s first kids’ channel to acquire a format show. Research and the shows such as Takeshi’s Castle and Just for laugh Gags, have demonstrated that shows with physical challenges and comic moments resonate high among Indian audiences. This encouraged us to bring Hole in the Wall, with its clutter breaking format to India,” says Turner International India programming director Krishna Desai. “Cyrus was the obvious best choice as he complements Hole in the Wall with his quirky humour and onscreen presence, injecting enthusiasm both for the audience and the contestants.”
Each episode of the show comprises two teams with three contestants each, all dressed in special team-colour costumes with cushioned gears ready to face the wall and take on the opposition team. As the moving wall speeds towards the waiting team players, they are required to align themselves to the weird cut out shapes in the approaching wall, all in seven seconds or be swept into the pool.
The game requires fast thinking, dexterity and clever teamwork to keep dry and score higher points.
“Pogo was the first kids’ channel to launch original productions in India in 2004 and today, the network has over 200 hours of original production in its bouquet. The coming months will see us expanding our suite of offerings.”
Before Hole in The Wall, Pogo has created and produced seven shows – namely, arts show M.A.D (Music, Art and Dance), Pogo Amazing Kids Awards 2004-2007 the dedicated kids’ awards, detective series C.I.A (Cambala Investigation Agency), Galli Galli Sim Sim (Indian version of pre-school series, Sesame Street), family sit-com Sunaina, game show Bam! Bam! Bam!…Gir Pade Hum and sketch comedy It’s Alive.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
