Kids
Pogo to kick off second round of Funtakshari with school visits on 4 September
MUMBAI: As part of a four month activity, Pogo will kick off the on-ground phase of the interschool musical contest Pogo Funtakshari on 4 September.
This version of the age old Indian game antakshari, is dedicated to kids and promises to include new innovative additions to the format. The first phase of this activity commenced on air on 15 July urging viewers to vote for their own cities. The four cities with the most votes will be chosen to host the event.
This will be followed by the school contact programme in those selected cities and the channel plans to visit 1200 schools. The four teams that make it to the grand finale will get an opportunity to be featured on the channel as well as become an RJ for a day on Radio One in the month of October.
With a week left to determine the four cities that will host the event, Kolkata and Mumbai are leading the pack Delhi, Bangalore and Hyderabad are also strong contenders in the race. Speaking to Indiantelevision.com Turner Entertainment Networks – Asia Pacific executive director – marketing Vivek Krishnani said, “The interschool activity, which is the second phase of Pogo Funtakshari will allow children to experience the brand. This is in line with the company‘s brand promise of ‘Its My TV.‘ Our aim is to extend our brand beyond TV to become the preferred lifestyle brand for kids across the country. From the responses to Pogo Funtakshari that was held in January 2006, we decided to make the event this year even bigger.” The Turner Network has in the past conducted several on ground initiaves like Toon Cricket, Beyblade Championships, Toonami Game On and the Pogo Amazing Kid‘s Awards to give children a touch and feel experience to their brands.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
