Kids
Pogo extends M.A.D. franchise to art and craft books
MUMBAI: In a first of its kind move, kids channel Pogo has launched art and crafts activity books for KG to VIII standard.
The art curriculum books, Pogo M.A.D. Creations, will be published for Tata McGraw-Hill by BPI.
The move also is a part of extending its franchisee M.A.D. from just a TV show.
“Five years, eight successful seasons and nine awards, M.A.D., a Pogo original show, has consistently scored big with kids and parents in India. Out-of-the box thinking, creative ideas and Rob – the enigmatic host of the show are what make M.A.D. a winning franchise. The launch of Pogo M.A.D. Creations is a great addition to Pogo‘s kid friendly content,” said Turner International India, vice president and deputy general manager – entertainment networks South Asia Monica Tata.
The curriculum covered in Pogo M.A.D. Creations adheres to the art and craft guidelines of National Council Education Research and Training (NCERT) and National Curriculum Framework (2005), Pogo said in a statement.
Pogo M.A.D. Creations will focus on experiential learning and will encourage kids to be more creative.
Tata further added, “I am positive that kids, parents and teachers will welcome and hugely enjoy art and craft classes in school with the M.A.D. graded books. We are currently targeting 13,000 schools across India with the promise of introducing children to the fascinating world of creativity.”
The 10 book series will teach children about art and craft through various innovative yet simple techniques – colour theory, origami and collage. It will be available at all school book distributors/shops and retail stores for the new academic session in 2011.
Each book, priced at Rs 185, will contain 35 activities and will be sold as part of a box pack containing one book and free art and craft materials like glitter powder, sequins, wiggle eyes, sponge, wool and a cotton bud.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
