Kids
Playhouse Disney launches ‘Mickey Mouse Clubhouse’
MUMBAI: Playhouse Disney, the preschoolers block on Disney Channel has launched the Mickey Mouse Clubhouse, a learning-focused series for tiny tots. The show is named after Disney’s favorite mascot.
The show will be aired on Saturdays and Sundays at 8:30 am.
The series has been created by producer Bobs Gannaway, producer and director of the Emmy Award-winning Disney‘s Mickey Mouse Works. The series later evolved into Disney‘s House of Mouse, that featured not just Mickey, but virtually all of the Disney animated characters.
Although the character designs are referential to 1940s drawings, the show has 3D computer animation, a logical next step for the characters that have evolved, along with film technology, from black and white, to color and now to digitally rendered 3D.
In order to ensure that each episode is entertaining and comprehensible to this core audience, Disney Channel writers and researchers visited preschools where they read story books based on the shows to students to see if they enjoyed it, if they understood the concepts and were engaged enough to participate.
“The shows that have worked best with young kids are interactive ones, where the audience feels they‘re playing along as opposed to just sitting back and watching. It‘s always been Mickey‘s way to connect one-to-one with kids, making him the perfect choice to further develop a close relationship with kids in a preschool learning environment,” said Walt Disney Television International (India) director programming and production Nachiket Pantvaidya.
“The show helps to broaden the definition of math skills to include not just counting, but learning shapes, patterns, colors and fractions. Early math skills are key to preschoolers‘ development because if it is embedded right from the beginning, kids will embrace the subject. The wonderful thing is that kids of this age love to count and master skills. They don‘t see it as a chore or a lesson, they‘re really proud of being able tell you what‘s bigger and what‘s smaller, what‘s near and what‘s far. It‘s not work to them, it‘s really fun,” he added.
Mickey Mouse Clubhouse will help define the series‘ educational goals and have an age-appropriate curriculum with the help of the Sensational Six: Mickey, Minnie, Pluto, Goofy, Daisy and Donald.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
