Kids
Plan India launches campaign on violence against children in schools
NEW DELHI: Plan India, a child centered development organisation, has launched a campaign ‘Learn without fear’ to fight against violence on children in schools.
The campaign has been launched in the form of comics, cartoons, radio jingles, animation and short films.
Says Plan India executive director Bhagyashri Dengle, “The campaign will operate on many levels; from global work to partnership with national governments, communities and individuals to change attitudes and behaviour. We truly believe that success will require a concerted effort by all stakeholders, not least children themselves, who are ingenious and enthusiastic about devising the best strategies to address the challenges posed by the violence inflicted on them.”
The campaign is currently being launched in seven states including Uttar Pradesh, Uttrakhand, Bihar, Rajasthan, Orissa, Andhra Pradesh and New Delhi.
This campaign is about preventing all forms of violence which includes corporal punishment, sexual abuse, neglect, verbal abuse, emotional abuse, bullying, peer-to-peer violence, youth gangs, use of weapons, and harassment in school and on the journey to and from school.
“The use of violence on children is an expression of the unquestioning power the adult chooses to establish over the child. This abuse of power is often considered ‘essential and natural’. Such social acceptance to corporal punishment results in all other forms of violence against children. Plan India’s campaign to end violence in schools is indeed an important step to generate a public debate and discourse on violence against children, an attempt to promote learning without fear”, National Commission for Protection of Child Rights (NCPCR) chairperson Shanta Sinha.
The new campaign was unveiled by Indian actor Anil Kapoor alongwith National Commission for the Protection of Child Rights (NCPCR) chairperson Shanta Sinha and Plan International India country director Roland Angerer.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
