Kids
Pinnacle to introduce video editing & filmmaking to Indian schools
MUMBAI: Pinnacle Systems Inc, a wholly owned subsidiary of Avid Technology Inc and video editing solutions provider, is set to launch an educational tool for schools in India. The company will introduce a customized programme in video editing and filmmaking called the Studio Academic Programme.
With technology including mobiles and cameras becoming an increasing part of kids lives, the programme will teach students to capture videos or still photographs and edit them to make their own home movies and albums.
In the first phase of its launch, the Academic programme will be introduced to schools in Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Bangalore and will be launched in other cities in phase II. A special curriculum has been formulated to help students learn all nuances and become proficient in the art of video editing and filmmaking, informs an official release.
Using the Pinnacle Studio editing software, students can now add sound effects, put labels and re-arrange the order of the pictures or video to make their own Harry Potter movies or special birthday videos and upload them on the net to share with their friends and relatives.
Pinnacle Systems manager – India Rim Ashish Bakshi said, “Children nowadays are looking to do more beyond current hobbies like painting and drawings. With cameras and mobiles becoming a daily part of their lives, the Pinnacle Studio Editing Software can help children edit videos and still pictures to make their own favourite movies like Spiderman and Harry Potter! Not only that, with Pinnacle Studio editing children can easily upload the movies on the net and share with their friends. patriotic
“The Studio Academic programme has been a big hit with children across the globe and we are sure it will be a great success in India too. The best part of this programme is that it taps into the ‘technologically savvy‘ new generation and offers it an avenue into the rapidly growing world of broadcasting in India.”
Pinnacle Systems, Inc., a consumer division of Avid, helps consumers enjoy their growing digital media collections whenever and wherever they like with products covering video editing, TV tuners for the PC, mobile media, home music making, and digital media adapters.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
