Kids
P&G donates Rs 22.7 mn for Shiksha 2007
MUMBAI: Procter & Gamble made a contribution of Rs 22.7 million to Child Relief and You (CRY), at the close of Project Shiksha – P&G‘s national consumer program in association with CRY and Sony Entertainment Television (SET).
These funds will be deployed to the established Shiksha Projects that work with the state education departments to re-look at existing education policies; create awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enroll more children into formal schools and promote retention in schools; and build all-round development of children.
L-R: Sony‘s Rohit Gupta, Konkana Sen, Sushmita Sen, CRY‘s Ingrid Srinath & P&G-India‘s Shantanu Khosla.
This program allowed consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. Every time a consumer bought a large pack of Tide, Ariel, Pantene, Head and Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette Series, Oral B, Duracell or Pampers during April, May and June, she made a definitive contribution towards enabling a child‘s right to education.
Shikhsha 2007 tapped into the power of music to inspire people with the launch of the Shiksha song and music video that was sung by Shaan, Bappi Lahiri and Renuka Sahane that talked about the right of every child to access education and how education will take India forward and onto the world map. Shiksha was also supported by actors Tabu, Soha Ali Khan and Dia Mirza.
P&G MD Shantanu Khosla said, “Since inception, three years ago, Shikhsha has grown from strength to strength with consumer support growing exponentially. Today it has gone beyond a one company, one NGO initiative to a national consumer movement that enables consumers to make a difference to lives of thousands of children. This has been our most successful year till date with the biggest ever contribution of Rs 20.2 million made by P&G India to CRY, bringing our cumulative contribution to Shiksha close to Rs 50 million. This is still only the beginning and we hope to go a long way ahead in addressing the needs of children in India.”
Sony Entertainment Television EVP Rohit Gupta said, “As one of the leading national television channels, we have the power to reach millions of families watching us with the message of growth of project Shiksha and its achievements. Sony Entertainment Television has been associated with this initiative since its inception in 2003 and as a responsible corporate citizen, we believe that it is our responsibility to support social issues, which are of national importance. Therefore, we will continue with our commitment to Shiksha – helping children access their right to education. Shiksha reflects our belief and we are sure our consistent approach will make a big difference someday.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
