Kids
PBS and Discovery Education partner to distribute PBS programs to schools
MUMBAI: PBS and Discovery Education have inked a major multi-year media partnership through which PBS has licensed hundreds of hours from its most acclaimed series and specials for distribution to schools through Discovery Education‘s digital learning services.
PBS titles to be made available via Discovery Education include The Civil War and other Ken Burns documentaries; Freedom: A History of US; the complete CyberChase series; and selected episodes from Nova, American Experience, Frontline and others.
A number of local PBS stations already partner with Discovery Education in delivering its flagship video-on-demand service and united streaming as part of their portfolio of local education offerings.
“For both PBS and our local stations, this new partnership represents an important opportunity to bring PBS content to a growing audience of educators. PBS is entering into a number of new, non-exclusive licensing relationships to broaden the reach of our award-winning education resources, and we are pleased that the first of these new partnerships is with Discovery Education,” said PBS president and CEO Paula Kerger.
Beginning this fall, schools nationwide will have the opportunity to receive the PBS library as a supplement to united streaming. As with all content delivered through united streaming, the PBS programs will be correlated to state curriculum standards, chaptered into content-specific video clips and offered for teachers to stream or download for instructional use.
“This expansion of Discovery Education‘s relationship with PBS underscores the alignments of our values and missions. We‘re delighted that this arrangement will give teachers and students the opportunity to access these high-quality titles — on-demand — through our award-winning platform,” said Discovery Education president Steve Sidel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
