Kids
Paws signs KMI for Garfield merchandise
MUMBAI: Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, has entered into partnership with Paws, based in Indiana, USA, to represent licensing, advertising, and publishing rights for the popular cartoon character Garfield.
The rights also include friends of Garfield – Odie, Jon, Liz, Arlene, Pooky and Nermal.
Kids Media India, engaged in the business of children‘s television programming and licensing of cartoon characters, will support Paws to secure licensing, advertising and publishing deals across territories in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka
.
Speaking on the alliance, Kids Media India MD and CEO Rajiv Sangari said “We are delighted to be associated with Garfield. I am confident that using our expertise, we will be able to help Paws reach out to a wider client base across all sections for its licensees.”
For the advertising rights, Garfield has been promoting products and services through print and audiovisual media uses (including radio, television, and motion pictures), packaging materials, point-of-sale displays, and premium items. For licensing rights, opportunities are open for toys, games, clothing, novelties, household items, paper products, sporting goods and others.
Paws senior VP licensing Jill Davis said, “Garfield has been a very popular cartoon character that has transcended geographical boundaries and has reached the hearts of millions of people. I am very pleased to join hands with Kids Media who, with their expertise, will help us reach a new audience and make Garfield even more popular in India and its neighboring countries.”
KMI has licensing and merchandising deals with Rajasthan Royals, Marvel Entertainment
International and WWE for the Indian market.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
