Kids
Paul Ward joins as MTVN EVP
MUMBAI: Paul Ward has been appointed as executive vice president, primetime acquisitions and strategy at Nickelodeon/MTVN Kids and Family Group.
The 18-year veteran from MTV Networks will report to Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami.
In his new position, Ward will oversee program acquisitions for the primetime and overnight ‘Nick at Nite‘ programming block.
He will partner with all Kids and Family Group departments, including programming, on-air promotions and ad-sales, to devise strategies that build upon Nickelodeon‘s “equity with parents” and further develop its position in family entertainment during primetime.
“Paul will be a key member of our team as ‘Nick at Nite‘ continues its evolution from its original mission as an adults-only destination to one that is inclusive of kids and serves the first generation of Nickelodeon families currently coming of age,” said Zarghami.
“He will help us identify and acquire new primetime programming and will help put a long-term strategy in place. We will use Paul‘s skills as thinker, writer, strategist and marketer to further hone Nick at Nite‘s creative voice to this audience,” Zarghami added.
Additionally, ‘Nick at Nite‘ had also recently announced the acquisition of Everybody Hates Chris and Family Matters, along with event programming including the Worldwide Fido Awards and My Family‘s Got Guts.
Ward comes back to Nickelodeon and the MTVN Kids and Family Group after serving as senior vice president of communications for TV Land. There he oversaw and managed all facets of publicity, media relations and pro-social efforts for the network.
Ward had served as SVP communications for both ‘Nick at Nite‘ and TV Land since 1999, before becoming solely dedicated to TV Land in late 2006.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
