Kids
Ormax Media launches study to know kids’ favourite characters on TV
MUMBAI: Ormax Media has launched ‘Small Wonders‘, a quarterly kids television study that will rank kids‘ favourite characters on television, and will be available to broadcasters, advertisers and content producers.
As part of the study procedure, ‘Small Wonders‘ will be conducted among kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar.
Ormax Media aims to interview more than 1680 kids, in the age group of 6-14 years across SECs ABC for the study. Under the modus operandi, the kids will be asked to name their favourite characters on television, with reasons for the same. The report of the first edition of the study will be available in February and will have the findings by markets, age, gender and SECs.
Speaking about Small Wonders, Ormax Media co-founder & director Shailesh Kapoor said, “Our television work has shown that character likeability is an important parameter influencing loyalty towards a programme in particular, and a channel in general.”
“Understanding which characters is being liked and why, will help the subscribers develop a better understanding of children‘s television preferences. The quarterly cycle ensures that we keep pace with the changing environment and the constantly evolving expectations of the kids.”
In August 2009, Ormax Media had launched a similar product for the Hindi GEC universe called ‘Characters India Loves‘, which is a quarterly study measuring the favourite television characters of Hindi GEC viewers.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
