Kids
NVCP realigns senior management team
MUMBAI: Nickelodeon & Viacom Consumer Products (NVCP) in the US has realigned its senior management team as part of the division‘s global expansion plans.
The reshuffling of the team, along with the roles and responsibilities, took place with an aim to provide strategic focus on “maximising the position of MTVN‘s (MTV Networks) portfolio of brands in key markets, customized consumer product offerings and continued global expansion.”
The new management roles include:
- Indra Suharjono, formerly NVCP Asia senior VP, has been elevated as senior VP and MD for licensing operations in Asia and the Middle East. Indra will also oversee NVCP‘s global publishing business.
- Jean Philippe Randisi, formerly NVCP Europe senior VP and MD, has been promoted to the same role for Europe, Canada and Latin America.
- Manuel Torres, formerly NVCP Latin America senior VP, will now oversee NVCP‘s global toy, interactive and consumer electronics business as senior VP toys, interactive and
consumer electronics.
- Sherice Torres, formerly senior VP of hard goods, is shifting to oversee NVCP‘s global music and home entertainment business as the new senior vice president of Global Entertainment.
- Hal Snik, soft goods senior vice president, will now direct all of NVCP‘s US licensing businesses.
The senior management team also includes Jim Davey, senior VP of worldwide marketing and retail development, and Gary Bonilla, senior VP of creative strategy.
The announcement was made by NVCP president Leigh Anne Brodsky, to whom the team will report.
Brodsky said, “I am incredibly pleased to have this level of dedicated talent and leadership, shaping the next phase of our growth. NVCP is strongly positioned to tap into MTVN‘s multi-platform global presence to extend integral partnerships, create the safest and most innovative products and deepen our connection with consumers, no matter where they are.”
Indra, Jean Philippe, Manuel and the entire NVCP division understands what it takes to create successful long-term partnerships and at the same time, build value around our properties. Their extensive knowledge of the licensing nuances of international markets is requisite in today‘s industry and will continue our global momentum,” Brodsky added.
The NVCP senior management team will align all consumer product activities to drive new business initiatives, share best practices in operations, product development, and distribution around NVCP‘s portfolio of properties. These include their franchises like Dora the Explorer, Go!, Diego Go, SpongeBob SquarePants and South Park.
The group will work with MTV‘s brands and business units. NVCP will also actively “pursue opportunities” to grow their partners across categories as healthy foods, interactive, music and gaming.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
