Kids
NVCP, Humanity partner to create themed t-shirts
MUMBAI: Nickelodeon & Viacom Consumer Products (NVCP) in the US has partnered with Humanity, a cause-driven clothing line, to create a series of five environmentally themed t-shirts inspired by the show SpongeBob SquarePants.
SpongeBob will be a featured part of The Big Green Help‘s water conservation campaign, “SpongeBob and You Save the Big Blue.” Kicking off just in time for its 10th Anniversary, the first t-shirt will make its debut in Park City, Utah, during the 2009 Sundance Film Festival.
Marking the first retail presence for Nickelodeon‘s ongoing ‘The Big Green Help‘ campaign, the new line of t-shirts will be available in men‘s, women‘s, boys‘, and girls‘ sizes. Retailing at $98, the tees will hit shelves later this year.
NVCP senior VP domestic licensing Hal Snik says, “As Nickelodeon celebrates SpongeBob‘s 10th Anniversary, we are enthused to partner with Humanity, a company who shares our mission to increase visibility of environmental concerns.”
Fashion designer and Humanity co-founder Helena Cho adds, “We are honoured to work with Nickelodeon in continuing our philanthropic efforts. We hope that just as SpongeBob always conveys an environmentally conscious message to his audience, this t-shirt will do the same to children and adults alike.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
