Kids
Nick’s ‘The Naked Brothers Band’ goes global with music video
MUMBAI: Nickelodeon show The Naked Brothers Band will kick off their first world premiere music video titled If That’s Not Love on Labour Day, 3 September.
The music video will be preceded by an eight-minute behind the scenes of the music video. The television special will premiere on Nickelodeon and it’s digital networks, The N and Nicktoons Network as well as globally on Nickelodeon UK, Nick Australia, Nick Latin America and via Nick’s programme sales partner Canada’s YTV.
The 11- minute music video package will also be streamed online at TurboNick, nick.com’s broadband video site. It will also appear on The-N.com. mtv.com and vh1.com.
Nickelodeon SVP music marketing and talent Doug Cohn said, “The Naked Brothers Band have delivered a fantastic music video. With a hit show in production, an upcoming TV movie, the world premiere music video and their new CD about to hit stores – these guys are poised to be the next big thing.”
If That’s Not Love is the theme song from the TV series and is featured on the band’s debut album, The Naked Brothers Band, which is being released by Nickelodeon and Columbia Records on 9 October. The CD includes 15 original songs from the series, with all music written and performed by the show’s stars, Nat Wolff and Alex Wolff. The album is produced and arranged by Michael Wolff (Nat and Alex’s real-life and television series dad) and Michael A. Levine.
The world premiere video leads up to The Naked Brothers Band first one- hour television movie, Battle of the Bands premiering on 6 October.
The second season of The Naked Brothers Band is currently in production in New York City and will premiere on Nickelodeon in January 2008. The series recently made its international debut, premiering on Nick UK in May 2007, followed by Nick Australia and Latin America and will continue to roll out across Nickelodeon’s 28 international channels across Europe and Asia.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
