Kids
Nick’s SpongeBob, Dora run for cause!
MUMBAI: Kids entertainment channel Nick is set to participate in the Standard Chartered Mumbai Marathon for the third consecutive year in a bid to promote its “Let‘s Just Play” campaign.
Nick will partake in the dream run to focus its initiative towards two NGO‘s – Committed Communities Development Trust (CCDT) and Childline. CCDT, a voluntary & secular trust, helps provide marginalized communities with social relevance through comprehensive programmes while Childline is a 24-hour, free, emergency phone service for street children who are in need of aid and assistance.
Said Nick India general manager & senior vice president Nina Elavia Jaipuria, “At Nick, our philosophy is to make sure that each child is happy and physically active. Dora the Explorer and SpongeBob Square Pants have an iconic influence on kids and have formed bonds that are beyond compare. Thus, there running the Marathon will surely inspire kids to lead physically active lives.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
