Kids
Nick’s Q1 revenue jumps 66% as audiences grow
MUMBAI: Kids channel Nick is finally growing up on the revenue front. Led by a sharp rise in audiences, the Viacom18 channel in India has seen its earnings for the first quarter of this year jump 66 per cent over the year-ago period.
According to Tam data (c&s 4-14, Hindi speaking market), Nick‘s channel share has gone up from nine per cent in January 2007 to 21 per cent in June 2008. This makes Nick the fastest growing channel in the kids genre, though it lags behind Cartoon Network and Hungama.
Much of Nick‘s growth story can be attributed to the focused approach in winning over its target group (TG) through contests and relationship building activities conducted month-on-month since last year.
“Our conscious effort to connect with our TG has helped us build affinity with kids. We have become the fastest growing channel in the category across Hindi speaking markets,” says Nick India senior vice president and general manager Nina Elavia Jaipuria.
Some of the popular activities organised by the channel are Nick Fundoo Superstar Star, Nick Chak De Ninja, Mast Ki Pathshala, Exam Popat and April Fool in School.
“These initiatives have helped us build affinity with kids and increased their stickiness to the channel. Due to the increase in reach, a lot of brands have come on board with us,” says Jaipuria.
Nick‘s list of advertisers has expanded to 80 brands which include FMCGs, insurance and telecom companies.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
