Kids
Nick’s Go, Diego, Go Live! to tour US and Canada
MUMBAI: US kids broadcaster Nickelodeon and Live Nation have announced the second leg of the touring production of Go, Diego, Go Live!.
The tour will hit 40 cities in the US and Canada in 2008, from 22 January 2008. Jesse Carrion has been cast in the lead role of Diego. Nickelodeon Recreation senior VP, resorts and theatricals, Stuart Rosenstein says, “We are excited to continue last year‘s successful run with the second leg of Go, Diego, Go Live! Tour. In 2007, more than 600,000 kids and parents attended the live adventure, and we look forward to bringing the Diego tour to more than 40 markets across the US and Canada, and providing families with a truly memorable, interactive performance experience.” The live-action stage show follows Diego, his sister Alicia and cousin Dora on a special mission to get Baby Jaguar‘s growl back from the Bobos. Every child in the audience gets a jaguar mask to help on the interactive adventure to rescue animals, navigate through the rainforest and pass a giant waterfall to get to the Animal Carnivale. Featuring the familiar songs and characters from the television show, this live-action theatrical will take preschoolers on a journey that is inspired by the rich environments of Latin America and by the animals that make their homes in those habitats. Go, Diego, Go Live! The Great Jaguar Rescue comes on the heels of Nickelodeon Recreation and Live Nation‘s most recent project, Dora the Explorer Live!, which sold close to 3 million tickets during its US run and was the highest grossing project to date for the Nickelodeon/Live Nation partnership.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
