Kids
Nickelodon laps up Ninja Turtles franchise
MUMBAI: The Teenage Mutant Ninja Turtles franchise has been sold to Nickelodeon for $60 million by Mirage Group, ending its long-running licensing and production partnership with 4Kids Entertainment that received $9.75 million for the early termination of its contract.
The contract with Mirage Group was to expire in 2012.
In exchange for its decision to terminate the deal, 4Kids Entertainment received $9.75 million with a possibility of getting an additional $1 million upon expiration of the current transaction.
Said 4Kids Entertainment chairman and CEO Alfred R. Kahn, “This is a great deal for both of us. We congratulate Mirage on the sale of the Teenage Mutant Ninja Turtles to Nickelodeon and on their gracious recognition of the contribution made by 4Kids to re-launch the Teenage Mutant Ninja Turtles franchise in 2002 for a new generation of kids around the world.” 4Kids will also continue to air the television episodes of Teenage Mutant Ninja Turtles that it co-produced with Mirage in TheCW4Kids block till the end of the 2009-2010 broadcast season.
Nickelodeon that acquired the global rights to the Teenage Mutant Ninja Turtles for about $60 million plans to develop a new CG-animated series for a 2012 premiere.
It is also working with Paramount Pictures on a feature film planned for a 2012 release. Nickelodeon has acquired all merchandising rights to Teenage Mutant Ninja Turtles and will continue to work with Playmates Toys on the toy rollout.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
