Kids
Nickelodeon’s new live-action comedy to preview on 28 November
MUMBAI: Nickelodeon has partnered with Columbia/Epic Label Group for 20 episodes of Big Time Rush, a new live-action comedy series by Scott Fellows. The channel will air a special one-hour preview of the new series on 28 November.
Big Time Rush will feature original songs performed by the group under the guidance of the label. Nickelodeon had entered into an expanded partnership with Columbia/Epic Label Group to collaborate on music and television projects in 2007.
The show, about four best friends who are given the opportunity of a lifetime when they get a chance to be part of the glamorous LA pop music scene, is currently in production in Los Angeles and is slated to premiere in early 2010.
“Our audience loves stories about wish fulfillment and beating the odds, and that is what is at the heart of Big Time Rush. We think kids and tweens will quickly connect with the story of Kendall, Logan, James and Carlos.
“They‘ll be laughing at their misadventures and rooting for them as they try to attain that elusive goal of pop stardom,” said Nickelodeon executive VP original programming and development Marjorie Cohn.
Nickelodeon is already working with Columbia/Epic Label Group on Victorious, the new live-action series by Dan Schneider about students at a Hollywood school for the performing arts.
Recently, the label produced and distributed the iCarly soundtrack.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
