Kids
Nickelodeon’s AddictingGames launches games on iPhone
MUMBAI: US kids broadcaster Nickelodeon has announced that AddictingGames,which offers free online games, will extend to the iPhone this month with the launch of several games and a cross-promotion publishing network for iPhone game developers called the AddictingGames iNetwork.
Game developers will now be able to tap into the AddictingGames.com‘s promotional reach, upsell capabilities and social gaming features including: high scores; reviews and player matching – in order to reach iPhone users with their game applications. Games based on properties from Nickelodeon, Comedy Central, MTV and other divisions of MTV Networks will also be part of the AddictingGames iNetwork.
Nickelodeon Kids and Family Games Group senior VP, GM Dave Williams says, “With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform and are giving them a new promotional vehicle for their games.”The AddictingGames iNetwork for the iPhone is just one of several ways that the site is strengthening its developer relationships. The AddictingGames Showdown, a convergent, prime-time TV event that had aired on Nickelodeon last month honoured the best in online games and recognised developers who have provided engaging content to AddictingGames.
The broadcaster claims that The AddictingGames Showdown drew more than five million votes and 16 million game plays. AddictingGames also has a Game Performance Bonus Programme to reward its developers who have created high-performing games for AddictingGames‘ users.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
